UDH is the 3rd largest importer of beer in Poland, with both global brands and local craft beers in its product range. We admire the craft beer for its unique taste. However, the brewers often put their heart and soul into the quality of such a beer, forgetting the challenges of commercial materials. Therefore, our challenge was to create promotional photography for a range of smaller craft beers, and to underline individual character of each brand - but without losing a common style of the photo session at large, so that all materials can be used in one coherent product catalogue.